Edwards, Jane / Motivation of LCC passengers

phd research

Title: Motivation of LCC passengers Name PhD candidate: Jane Edwards Organization: University of Westminster Supervisor: Prof. Austin Smyth and Dr Nigel Dennis Email address: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Website: -  Abstract of thesis: As the presence of low cost airlines continues to grow and takes on an increasingly significant role within the global aviation sector, this PhD thesis seeks to explore the relationship between consumer behaviour and the business operations of the airlines that arguably seek to offer passengers low cost air travel. The study primarily adopts a UK-based focus, in which relatively little research currently exists, whilst drawing upon examples from a wider context. Social and psychological factors of consumer behaviour are considered in respect of the propensity to travel with an airline and the implications of consumer decision-making from a supply-side viewpoint wherein the business models and networks developed by low cost airlines are explored. It is the intention of the study to add to the behavioural literature on air travel research, whilst formulating a quantitative approach to analysing consumer decision-making and airline choice. The methodology for the study will draw upon existing research within the subject areas of social psychology, tourism and transport amongst others; whilst also adopting a field based approach through the use of case studies, interviews with passengers and airline representatives and statistical analysis of airline services and networks. Expected date of completion: October 2010