| Property | Value |
| Name | Airneth (2009) ‘Emirates’ formula of success: an effective hub and spoke operation, a competitive co |
| Description | Airneth (2009) ‘Emirates’ formula of success: an effective hub and spoke operation, a competitive cost structure and a strong leverage of its brand’, Airneth Publication Alert, August 2009 In a study on the rise of the Arabian Gulf carriers, in particular Emirates, John F. O’Connell (Cranfield University) provides an overview of the core competencies of Emirates, which contribute to the twenty year cycle of profits of the airline. He comes to the conclusion that Emirates’ underlying formula for its success is largely attributed to its hub and spoke operation, competitive cost structure, and by the strong leverage of its brand. |
| Filesize | 20.73 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Created On: | 08/03/2009 12:32 |
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