Taneja, N.K. (2008) New Business models to make airlines more strategic and agile. From IATA- Key Policy Issue. August 2008.
http://www.iata.org/NR/rdonlyres/7E675609-9D4D-4D1D-8771-0652E33D48ED/0/Taneja_Business_Models.pdf. Accessed March 09, 2010 

Noted futurists are envisioning a world of consumers, suppliers and societies that are radically different from the past. In this essay Professor Nawal Taneja considers that airlines, individually and collectively, face a number of game-changing forces. Senior airline executives need to examine new business models to adapt to the potentially radically different marketplace.

In his view, the alternatives are bankruptcy, shrinkage of network, government bailouts or market presence that is irrelevant.