| Property | Value |
| Name | Barkin, T.I., Hertzell, O.S. and Young, S.J. (1995) Facing Low-Cost Competitors |
| Description | Barkin, T.I., Hertzell, O.S. and Young, S.J. (1995) Facing Low-Cost Competitors: Lessons from US Airlines, Journal article; The McKinsey Quarterly, No. 4, 1995 In industry after industry, traditional market leaders are under attack from low-cost competitors. Pet Stuff, Countrywide Mortgage, and Geieo serve as examples in the US retail, banking, and insurance industries of low-cost competitors that pose a serious threat, eating into the margins and market shares of their more established rivals. In the US airline industry, traditional carriers have faced low-cost competitors not once but twice, successfully beating them off in the early 1980s only lo see a resurgence a decade later. |
| Filesize | 4.9 MB |
| Filetype | pdf (Mime Type: application/pdf) |
| Created On: | 12/12/2007 13:23 |
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