To what extent is there a possibility for low-cost carriers on the long-haul market? Since liberalisation of the air transport industry, first in the US and later in Europe, the industry underwent a major competitive shake-up. A wide array of new airline start-ups emerged competing on price with established carriers. These low-cost airlines offer generally low fares in exchange for eliminating many traditional passenger services (no frills) and simplification and streamlining of operational processes. The low-cost airline business model has, until now, been primarily focused on the short-haul routes and point-to-point operations. Recently some (new) low-cost airlines have started long-haul operations.